Congratulations, you’re an information marketer. Maybe you've
just completed your first product or maybe you've been on the scene for
a while. If you’re having
any degree of success you're now probably wearing all of these hats
(and more):
- Public
speaker
- Marketer of your
speaking services
- Marketer of your
information products
- Information
product developer
- Shipping clerk
- CD or DVD
duplicator
- Customer service
manager
- Order taker
- Travel planner
- Graphics designer
- Webmaster
So
you’ve got to ask yourself which of these hats should you be wearing?
Where
should you be applying
your time and efforts to maximize
your business? When
you’re first starting out you probably should do it all yourself. You
need to
have an understanding of
what is involved in producing
and delivering your products to your customers.
But if your business is growing you’ll quickly f ind out that too much
of your time is
being spent on the mundane
tasks - copying binders (or
running to the copy place), duplicating CDs and labeling them,
packaging things together, putting products in boxes,
running down to the post
office or UPS, etc. Which means
you’re not spending your time where you get the biggest bang for your
buck - public speaking and the marketing of your information products
or
speaking services.
When is the right time to outsource your duplication and
fulfillment requirements? Ultimately, you’ll
have to decide when that time is for yourself. But what do you value
your time at? $100 per hour, $200 per hour, more? Then how long does it
make sense for you to be spending your time doing $10 or $20 per hour
tasks? If you’re spending an hour per day running products to the post
office that’s an hour you’re not investing in your real bread and
butter. And what is your opportunity cost?
When you’re spending time working
in your business rather than working on your business
then opportunities will slip
by without
you even noticing them.
There is a time when
outsourcing your product duplication
and fulfillment requirements
makes sense- both from a time
management and a financial standpoint.
When is that time right for
you?
Speaker Fulfillment Services provides:
Here's just a few samples. For more click on the Product Samples
link above.