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Newsletter, Article and Audio Archives

You'll find here back issues of our Speaker Fulfillment Services "News and Notes" Newsletter and valuable articles and audios from SFS co-founder Bret Ridgway.

Newsletters

Articles

Volume 1
  • Product Launch Guidelines
  • Back-of-the-Room Event Services
  • Faces of SFS
  • CD & DVD Artwork Specs
  • 7 Tips for Information Marketers
  • Frequently Asked Questions
The 10 Biggest Mistakes I See
Information Marketers Make


10 More Mistakes I See
Information Marketers Make

So, Are You a Speaker or a
Fulfillment House?

Volume 2
  • Perceived Value
  • Sending Orders Via Spreadsheet
  • Client Care Specialists
  • Product Launch Checklist
  • The View from the Back Tip
  • SFS Bookstore
  • New Digital Presses
Are Interview Products Dead?

Replication vs. Duplication:
What are the Differences and
Does It Matter?


Product Launch Checklist

PayPal and 1ShoppingCart Integration
Volume 3
  • Are You a Speaker or Fulfillment House
  • Replication vs. Duplication
  • Mgmt for Developing Entrepreneurs
  • How Does the Returns Process Work?
  • The View from the Back Tip
  • 1ShoppingCart.com Passwords
Perceived Value: What is It and
Why is It Important to You as
an Information Marketer?


Shipping Options Overview

USPS International Products
Simplification Chart
Volume 4
  • Movin' On Up!
  • Selecting a Shipping Method
  • Take Advantage of the Free Ride
  • Non-shipping Days for 2007
  • Doing a Special Promotion?
  • The View From the Back Tip

Other Resources

How to Make an Audio CD Webinar - Join Bret Ridgway and Mike Stewart as Mike explains the latest software, hardware and technologies for how to easily make audio CD information products including a complete step by step demonstration.

 

Volume 5
  • The Top 10 Mistakes I See Information Marketers Make
  • PayPal Integration with 1ShoppingCart
  • Rush Charges Postal Rate Increases Coming May 14th
  • Are You Ecstatic with SFS?
  • Submitting Your Articles to Online Directories
  • The View from the Back Tip
Wildly Wealthy Webinars - Webinar pro Stephen Beck joins Bret Ridgway to share his best tips, techniques and tools for putting on highly successful webinars.
Volume 6
  • 10 More Mistakes I See Information Marketers Make
  • The Basics of Conducting a Teleseminar
  • Shopping Carts and E-mail Reliability
  • Best Months to Schedule a Seminar
  • Best Days of the Week to
    Hold an Event
  • Calling All Authors
  • Management Bookstore
  • The View from the Back Tip


Artwork Specifications

Artwork Specifications Document
for SFS Clients

Volume 7
  • How to Write a Persuasive News Release
  • Hiring a Ghostwriter
  • Why Do My Shipping Rates Seem to Fluctuate Slightly?
  • A Salute to All Speakers
  • The View from the Back Tip

Volume 8
  • 7 Pitfalls of Using Email to Sell
  • Remember These 5 Copywriting Formulas
  • 6 Ways to Creating a Talk Title That Pulls Clients in Like Crazy
  • Authorize.Net Verified Merchant Seal
  • Merchant Accounts: What Information Marketers Need to Understand (Part 1)
  • The View from the Back Tip

Volume 9
  • Merchant Accounts: What Information Marketers Need to Understand (Part 2)
  • 7 Ways to Cut Loose from Old Sales Thinking
  • SFS Client Profile: Bob Bly
  • 1ShoppingCart.com Version Update
  • Overcoming Your Perfection Paralysis in Marketing
  • The View from the Back Tip
 
Volume 10
  • Merchant Accounts: What Information Marketers Need to Understand (Part 3)
  • SFS Sponsoring Upcoming Bridging Heart and Marketing Internet Event
  • SFS Client Profile: Ari Galper
  • Traditional vs. "Guerilla" Online Marketing
  • The View from the Back Tip
 
Volume 11
  • Want to be Able to Take Phone Orders for Your Products 24/7?
  • SFS Client Profile: Armand Morin
  • Internet Marketing Explained
  • How to Get an Extra 108,160 Visits a Year
  • Determne the Viability of Your Target Audience Before You Begin Marketing
  • Improving Your Listening Skills
  • The View from the Back Tip
 
Volume 12
  • You Gotta Be Ruthless With Your Time
  • Storage Charges
  • SFS Client Profile: Tsufit
  • SFS Bookstore Liquidation
  • Postage Increase Coming
  • International Shipping Requirements
  • Enhancing Your Credibility With Your Subscribers
  • Information Marketing Mistake #1
  • The View from the Back Tip
 
Volume 13
  • The Hidden Danger in Lifetime Customer Value
  • You Gotta Touch Your Clients More Often
  • SFS Client Profile - Hal Coleman
  • Why You Want to Break the Fourth Wall to Connect With Your Audience
  • Awash With Water in the Wabash Valley - The 100 Year Flood
  • Information Marketing Mistake #2
  • New Online Bookstore
  • Graphic Arts Services
  • Archiving Orders
  • Making Use of the SFS Blog
  • The View From the Back Tip
 
Volume 14
  • SFS Marks 5th Year Anniversary
  • SFS Goes NASCAR
  • Website Mistake - Putting Key Information Below the Fold
  • SFS Client Profile - Valerie Dawson
  • Info Marketing Mistake #3
  • SFS to Exhibit at Glazer-Kennedy InfoSummit in St. Louis
  • Bret's Best - Newstrack Advertising Classics
  • The View from the Back Tip
 
Volume 15
  • The 10:1 Rule of Information Marketing
  • SFS Client Profile - Heather Seitz
  • Are You Suffering from Marketing Attention Deficit Disorder (ADD)
  • Information Marketing Mistake #38
  • Order Cancellation Policy
  • So, Do You Need to Raise Your Shipping and Handling Charges?
  • Bret's Best - Greatest Direct Mail Sales Letters of All Time
  • SFS Million Dollar Launch Achievement Award - Are You Next?
  • The View from the Back Tip
 
Volume 16
  • New SFS Shopping Cart Service
  • SFS Client Profile - Ross Blake
  • Newsletter Formula
  • Monthly Continuity Programs: Digital Delivery or Physical?
  • Information Marketing Mistake #4
  • Infofillment Word Search Puzzle
  • Bret's Best - Breakthrough Advertising
  • The View from the Back Tip
 
Volume 17
  • SFS Launches New Client Support Site - client.infofillment.com
  • International Shipping Update
  • 3 Big Reasons to Market Your Small Business With Postcards
  • Newsletters as a Stick Strategy?
  • Information Marketing Mistake #39 - Not Using All Your Product "Real Estate" to Sell More to Your Customers
  • Website Mistake - Fooling Around with Fonts
  • SFS Client Profile - Frank Deardurff
  • Bret's Best - Tested Advertising Methods
  • The View from the Back Tip
 
Volume 18
  • SFS Releases New LeadGenDiscs Product
  • SFS Client Profile: Dr. David Krueger
  • Website Mistake - Not Maximizing Your Headlines
  • How to Make Money With Your List Even If You are New Online and Your List is Small
  • Bret's Best - Scientific Advertising
  • How to Make a Lot More Money, Fast
  • Free SFS Client Training Series
  • Info Marketing Mistake - Selling Your Product for Too Little
  • The View from the Back Tip
 
Volume 19
  • Make Sure You Address All the Learning Modalities By Which People Consume Information
  • Mind Your Headline HTML
  • Recruiting Active Affiliates
  • Bridging Heart and Marketing Virtual Conference
  • SFS Client Profile - Judith & Jim
  • Bret's Best - The Heart of Marketing: Love Your Customers and They Will Love You Back
  • Marc Harty's Seven Points Formula for Creating a Winning Online Press Release
  • Reworking Returned Products
  • The View from the Back Tip
 
Spring 2011
  • Diving Into the Digital Only Pond
  • Selling from the Stage - Bring Physical Product or Not?
  • Get Inspired
  • SFS Client Profile - David Klaus

Speaker Fulfillment Services, Inc.
2001 N. Hunt Street
Terre Haute, IN  47805
Phone: 812-877-7100  Fax: 877-877-7115
E-mail: Info@SFSMail.com



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